¶ Sendinblue
¶ Tools
A New Chapter in Digital Communication: Beginning Your Journey Into Sendinblue
There’s something quietly transformative about the moment you first realize that communication—true, meaningful communication—is the heartbeat of every successful project, business, or creative effort. Whether you’re trying to reach customers, welcome new subscribers, share important updates, nurture a growing community, or simply keep people informed, the way you communicate shapes every connection you build. In the digital world, that communication often starts with something simple: an email, a message, an automated sequence, a text, a newsletter, a gentle nudge delivered at just the right time.
Sendinblue (now Brevo) stepped into this world with a mission that feels both practical and deeply human. It wasn’t created just for marketers. It wasn’t built only for large companies with polished campaigns. It wasn’t designed to intimidate people with complicated dashboards or jargon-heavy workflows. Instead, Sendinblue was built to give anyone—small business owners, independent creators, educators, freelancers, growing teams, and everyday communicators—a clear and accessible way to reach people effectively.
If you’re starting this course, you’re not just learning a tool. You’re stepping into the art of communication in the modern digital landscape. These hundred articles will take you from the very basics—understanding what Sendinblue does and why it matters—to advanced strategies that blend automation, storytelling, analytics, and personalization. But before any of that, it’s important to understand the world that Sendinblue was born into, and why this tool has become such a trusted partner in today’s communication ecosystem.
The internet made it possible to reach anyone, anywhere. But as the digital world expanded, so did the noise. Inboxes filled up. Social feeds overflowed. Notifications multiplied. Businesses and creators found themselves needing not just a way to speak, but a way to be heard. That meant crafting messages that mattered, delivered in a way that felt personal rather than intrusive. It meant understanding timing and relevance. It meant respecting the recipient’s attention as something valuable.
Sendinblue emerged with a philosophy rooted in clarity. It didn’t try to reinvent the wheel. It simply focused on creating a platform that makes communication easier, cleaner, and more intentional. It brought together email marketing, automation, transactional messages, SMS, chat, CRM features, segmentation, and analytics into one place—without making the experience overwhelming.
But Sendinblue’s real strength isn’t just the number of features. It’s the way those features come together into a system that helps you communicate gracefully. Many tools can send emails. Many tools can automate flows. Many tools can track results. What makes Sendinblue different is the way it helps you think. It nudges you toward conversations instead of campaigns, toward understanding instead of guessing, toward building relationships instead of broadcasting into the void.
This course is built with that spirit in mind. Over a hundred articles, you’ll not only learn what buttons to click, but how to shape your communication so it feels alive—empathetic, thoughtful, and real.
Before diving deeper, take a moment to think about why you communicate. Maybe you want to build a community around your craft. Maybe you’re trying to nurture leads and turn them into loyal customers. Maybe you’re running a nonprofit that needs to reach donors and volunteers. Maybe you’re a growing startup with limited time and big goals. Or maybe you just want to speak to your audience in a way that feels more connected.
Whatever your purpose, Sendinblue becomes a bridge—a tool that lets you move from intention to action, from idea to message, from message to impact.
What makes Sendinblue especially powerful is its accessibility. You don’t need advanced technical knowledge. You don’t need a marketing team. You don’t need a designer. You simply need a message worth sharing. And once you have that message, Sendinblue helps you shape it visually, deliver it efficiently, automate it intelligently, and measure it meaningfully.
But as with any meaningful craft, mastery takes time. That’s why this course brings you through layers—starting with the foundations and slowly expanding into deeper territory. You’ll begin by understanding the basics of email structure, list management, deliverability, and segmentation. Then you’ll explore automation flows, behavioral triggers, personalization tokens, dynamic content, and the psychology behind communication that resonates. From there, you’ll move into analytics, testing strategies, audience development, transactional messaging, and multi-channel communication that blends email, SMS, and chat. Eventually, you’ll unlock advanced strategies that help you think like a communicator who understands not only the tool, but the people on the other side of every message.
Sendinblue is more than a marketing tool—it’s a relationship-building platform. And relationships thrive when communication feels authentic.
One of the most compelling aspects of Sendinblue is the balance it strikes between simplicity and depth. A beginner can use it immediately to send their first newsletter with minimal friction. Yet a professional marketer can build sophisticated, multi-layered automation ecosystems that rival enterprise-level tools. This flexibility means that Sendinblue grows with you. As your goals evolve, your skills expand, and your audience grows, the tool remains a steady companion.
This course will help you discover that evolution. You’ll learn not only how to operate Sendinblue, but how to adapt it to different scenarios: small businesses trying to build trust, e-commerce stores nurturing returning customers, educators communicating with students, consultants onboarding new clients, and brands trying to create memorable experiences through automation and personalization.
Through these lessons, you’ll also discover the emotional side of communication. Data matters—open rates, click-throughs, engagement heatmaps. But behind those numbers are people, each with their own rhythms, needs, expectations, and attention spans. Sendinblue teaches you to think of communication as a dialogue rather than a broadcast, and this course will help you embrace that mindset. You’ll learn how to read audience signals, how to adjust your tone, how to write messages that feel human, and how to build sequences that gently guide people instead of pushing them.
Throughout your journey, you’ll also explore the unseen details of digital communication. Things like sender reputation, IP warming, deliverability best practices, list hygiene, permission-based marketing, and compliance are often ignored until they become urgent problems. This course will bring those elements into the spotlight early, helping you create communication strategies that are not only engaging but also sustainable and ethically grounded.
Sendinblue’s strength lies not only in what it allows you to do, but in how it encourages you to think about your audience. With every template, every segment, every automation trigger, and every message draft, you’re invited to step into the shoes of the person on the receiving end. What do they care about? What do they expect? How can you make their day easier rather than flooding their inbox with noise? The best communication tools become invisible—they simply help you see your audience more clearly.
As you work through this course, you’ll begin to notice patterns in your own communication. You’ll develop your style—your pacing, your tone, your rhythm, your visual identity. You’ll learn how to design emails that are not only beautiful but purposeful. You’ll experiment with subject lines that feel honest instead of gimmicky. You’ll practice delivering value consistently so your audience feels grateful, not burdened, when they see your name in their inbox.
And eventually, you’ll learn something deeper: communication is not about selling. It’s about connecting. Sendinblue becomes a tool for connection, whether you’re guiding someone toward a purchase, welcoming them into your world, sharing education that improves their skills, or simply offering a moment of clarity in a crowded digital space.
This course will also touch on Sendinblue’s role in the broader ecosystem of tools. You’ll discover how it integrates with e-commerce platforms, CRMs, websites, landing page builders, and analytics tools. You’ll learn how to orchestrate communication across multiple platforms so that everything feels cohesive. You’ll explore how to build customer journeys that remain consistent no matter where your audience interacts with you.
By the time you finish, you won’t just know how to use Sendinblue—you’ll know how to communicate with purpose. You’ll have an intuitive sense of what to say, when to say it, and how to say it so your message resonates. You’ll understand how to balance creativity with data. You’ll be comfortable designing campaigns that feel thoughtful rather than mechanical. And you’ll see communication not as a task, but as a craft.
Wherever you’re starting from—whether you’re brand new to email marketing or someone who has already sent hundreds of campaigns—this course is designed to elevate your ability to speak clearly in a digital world. Sendinblue is the tool, but the skill you’ll develop goes much further. You’ll become someone who communicates with intention, someone who understands the impact of timing and tone, someone who sees messages not as pixels in an inbox but as bridges between people.
This introduction marks the beginning of that transformation. You’re stepping into a world where communication becomes art, strategy, empathy, technology, psychology, and creativity working together.
And now, with your curiosity leading the way, the journey begins.
Let’s begin.
¶ Sendinblue
¶ Beginner Level:
1. Introduction to Sendinblue: What It Is and How It Works
2. Getting Started with Sendinblue: Account Setup and Interface Overview
3. Navigating the Sendinblue Dashboard: A Beginner’s Guide
4. Setting Up Your First Email Campaign in Sendinblue
5. Understanding the Email Editor: Crafting Your First Message
6. How to Import and Manage Contacts in Sendinblue
7. Creating and Organizing Contact Lists in Sendinblue
8. Using Segmentation for Targeted Email Marketing in Sendinblue
9. Exploring Sendinblue’s Template Gallery for Quick Campaign Creation
10. Introduction to Sendinblue’s Drag-and-Drop Email Builder
11. Customizing Email Templates: Adding Text, Images, and Links
12. Understanding Sendinblue’s Email Tracking and Analytics
13. Sending Test Emails to Review Your Campaign
14. How to Set Up and Use Sendinblue’s Email Automation
15. Understanding Sendinblue’s Transactional Email Features
16. Integrating Sendinblue with Your Website or Blog
17. How to Set Up Your First Email List Signup Form
18. Customizing Forms and Popups for Lead Generation in Sendinblue
19. Understanding the Importance of Email Deliverability and How Sendinblue Helps
20. Exploring Sendinblue’s Mobile App for On-the-Go Email Campaign Management
21. How to Design Mobile-Friendly Emails with Sendinblue
22. Introduction to A/B Testing with Sendinblue
23. Using Sendinblue’s Email Preview Tool for Multiple Device Views
24. Understanding and Setting Up Email Campaign Schedules
25. How to Use Sendinblue’s RSS-to-Email Feature for Blog Notifications
26. Creating Personalized Email Campaigns with Custom Attributes in Sendinblue
27. Introduction to the Sendinblue Support Center and Resources
28. How to Import Subscribers from External Services to Sendinblue
29. How to Set Up a Welcome Email Series in Sendinblue
30. Sending Email Campaigns to Multiple Groups in Sendinblue
¶ Intermediate Level:
31. Exploring Sendinblue’s Advanced Segmentation Features
32. Building Advanced Contact Forms for Better Engagement
33. How to Use Dynamic Content for Personalized Email Campaigns
34. Understanding the Email Automation Workflow in Sendinblue
35. Setting Up and Using Transactional Email Templates
36. Analyzing Open Rates, Click Rates, and Bounce Rates in Sendinblue
37. Using Sendinblue’s Heat Map Tool for Campaign Optimization
38. Creating and Managing Multiple Email Lists in Sendinblue
39. How to Use Automation for Abandoned Cart Email Campaigns
40. Building Email Sequences for Lead Nurturing in Sendinblue
41. How to Manage and Clean Your Email List for Better Deliverability
42. Using Sendinblue’s API to Integrate Email Campaigns with Your Website
43. Using A/B Testing to Optimize Subject Lines and Email Content
44. Advanced Email Personalization: Using Tags and Variables in Sendinblue
45. How to Set Up and Use Behavioral Targeting in Sendinblue
46. Exploring Sendinblue’s Advanced Analytics Dashboard
47. How to Create Drip Campaigns for Engagement in Sendinblue
48. Using Webhooks and API for Automated Email Workflows
49. How to Integrate Sendinblue with Popular CRM Tools
50. Using the Transactional API for Real-Time Email Notifications
51. Setting Up Email Campaigns with Sendinblue’s Automation Triggers
52. How to Use SMS Marketing in Sendinblue: Getting Started
53. Best Practices for Email List Growth and Lead Capture with Sendinblue
54. Integrating Sendinblue with eCommerce Platforms Like Shopify
55. How to Set Up Multi-Language Email Campaigns in Sendinblue
56. Creating Effective Landing Pages for Campaigns Using Sendinblue
57. How to Use the Sendinblue SMTP Service for Sending Emails from Your Website
58. Using Sendinblue’s Contact Attributes for More Precise Targeting
59. Setting Up Lead Scoring and Triggering Automation Based on User Behavior
60. Using Sendinblue’s Reporting Tools to Measure Campaign ROI
¶ Advanced Level:
61. Mastering Sendinblue’s Advanced Workflow Automation
62. Building Complex Multi-Step Email Campaigns with Sendinblue
63. Creating Custom Reports for In-Depth Campaign Analysis in Sendinblue
64. Integrating Sendinblue with Advanced CRM Tools and Data Systems
65. Creating a Seamless Cross-Channel Marketing Strategy with Sendinblue
66. Automating Lead Nurturing and Conversion Funnels in Sendinblue
67. Advanced A/B Testing: How to Test Multiple Campaign Variables
68. How to Use Sendinblue for Advanced Email List Management and Segmentation
69. Using the Sendinblue API for Custom Email Marketing Solutions
70. Creating Custom Analytics Dashboards in Sendinblue
71. Mastering Email Campaign Automation for Customer Lifecycle Management
72. How to Build Complex Email Drip Campaigns for Customer Retention
73. Advanced Data Syncing: Integrating Sendinblue with Other Marketing Tools
74. How to Use Sendinblue’s Email and SMS for Multi-Channel Campaigns
75. Personalizing Advanced Email Campaigns Using Complex User Data
76. How to Automate Email Campaigns Based on User Engagement and Behavior
77. Setting Up and Managing Email Campaigns for Multiple Regions or Languages
78. Optimizing Email Deliverability for High-Volume Campaigns in Sendinblue
79. Advanced Email Design: Using HTML and CSS for Custom Templates in Sendinblue
80. Understanding and Using Sendinblue’s Predictive Sending Features
81. Building and Managing Complex Contact Forms with Sendinblue’s API
82. Advanced Workflow Management: Connecting Sendinblue to Other Apps
83. How to Use Sendinblue for High-Volume Transactional Email Campaigns
84. Mastering the Use of Sendinblue’s Behavioral Targeting and Segmentation
85. How to Create Complex SMS and Email Funnels in Sendinblue
86. Using Sendinblue for Custom Marketing Automation in Large Enterprises
87. Scaling Email Campaigns: How to Handle Large Campaign Lists with Sendinblue
88. Using Custom Domains and Dedicated IPs for Better Email Deliverability
89. Building and Managing Automated Customer Journeys with Sendinblue
90. How to Use Sendinblue for Advanced Event-Based Email Campaigns
91. Implementing Sendinblue’s Dynamic Email Content for Enhanced Personalization
92. How to Use the Sendinblue API to Build Advanced Marketing Solutions
93. Setting Up Multi-Step Campaigns for Nurturing Leads in Complex Sales Funnels
94. How to Manage and Track Advanced Performance Metrics in Sendinblue
95. Advanced Lead Scoring and Targeting for Email Marketing with Sendinblue
96. Setting Up a Full-Funnel Marketing Automation System Using Sendinblue
97. Using Sendinblue’s Advanced Email Analytics for A/B Testing and Optimization
98. Advanced Campaign Personalization: Using Sendinblue’s Data and Behavioral Insights
99. How to Integrate Sendinblue with Your eCommerce Store for Personalized Campaigns
100. Building Scalable and Automated Marketing Systems with Sendinblue for Enterprise