In today’s digital enterprise landscape, user experience (UX) is more than just a visual interface — it’s a strategic asset that directly impacts productivity, user adoption, and satisfaction. SAP’s UX Strategy embraces personalization as a core principle to ensure that users get an experience tailored to their roles, preferences, and tasks. With technologies like SAP Fiori, SAP Business Technology Platform (BTP), and the Intelligent Enterprise framework, personalization is no longer optional — it's essential.
Personalization in SAP UX refers to the ability to customize the user interface, workflows, and content to match individual user needs, preferences, and contexts. This includes adapting the layout, navigation, notifications, language, themes, and even the behavior of applications to suit the end user.
It differs from configuration or customization, as personalization empowers end users to adjust their experience without deep technical intervention.
SAP Fiori Launchpad is the entry point for users across all SAP Fiori applications. It supports various personalization features such as:
SAP’s UX strategy focuses heavily on role-based design. Every role — whether it's a sales representative, procurement officer, or financial controller — sees a tailored interface showing only the applications and data relevant to them. This reduces clutter and streamlines the decision-making process.
SAP Fiori applications often use smart controls and responsive layouts. These automatically adapt based on screen size, device type (desktop, tablet, mobile), and user behavior. Adaptive UIs ensure a consistent, personalized experience regardless of how or where users access the system.
With SAP Business Technology Platform, developers and admins can leverage user preference services and APIs to persist personalization settings across sessions and devices. This includes:
SAP Fiori Elements allow developers to build apps using templates that support personalization features out of the box. For example:
To ensure effective personalization without compromising consistency or security, SAP recommends the following:
Personalization is a strategic pillar of SAP’s UX strategy, empowering users and driving the Intelligent Enterprise vision forward. By offering intuitive, role-based, and adaptive interfaces, SAP ensures that the user experience is not only efficient but also engaging. For organizations, leveraging these personalization features means better user adoption, streamlined operations, and a stronger return on their SAP investment.