In today’s customer-centric business landscape, managing customer identities, consent, and preferences securely and compliantly is crucial for building trust and delivering personalized experiences. SAP Customer Data Cloud (CDC) is a key component of the SAP Customer Experience portfolio designed to address these challenges by providing a secure and scalable platform for customer identity and access management (CIAM).
This article introduces SAP Customer Data Cloud, its core capabilities, and its role within the SAP Customer Experience ecosystem.
SAP Customer Data Cloud, formerly known as Gigya before its acquisition by SAP, is a cloud-based solution that helps organizations securely manage customer identities, consent, and profile data while complying with privacy regulations such as GDPR and CCPA.
It acts as the single source of truth for customer identity, enabling businesses to unify customer data across multiple channels and systems and provide seamless, secure, and privacy-compliant customer experiences.
With increasing digital interactions, customers expect personalized experiences without sacrificing their privacy. Simultaneously, regulations around data protection are becoming more stringent globally. Managing customer data responsibly while offering personalization has become a major challenge for businesses.
SAP Customer Data Cloud addresses this by:
SAP Customer Data Cloud is the foundational layer that connects all other SAP CX solutions—Commerce, Marketing, Sales, and Service—by providing a trusted customer identity backbone. This integration allows businesses to:
SAP Customer Data Cloud plays a vital role in the modern customer experience landscape by securely managing identities and privacy preferences at scale. As businesses strive to deliver personalized yet compliant experiences, SAP CDC offers the technology and tools to build trusted relationships, meet regulatory requirements, and unlock the full potential of customer data.
Implementing SAP Customer Data Cloud is a strategic step toward enhancing customer trust and driving meaningful engagement in a privacy-conscious world.