In today’s fast-paced business environment, organizations need agile, integrated solutions to manage customer relationships effectively. SAP Cloud for Customer (C4C) is SAP’s cloud-based Customer Relationship Management (CRM) suite designed to help businesses deliver superior customer experiences, streamline sales and service processes, and drive growth.
SAP Cloud for Customer, often referred to as SAP C4C, is a comprehensive CRM solution delivered as Software-as-a-Service (SaaS) on the SAP Business Technology Platform. It combines two core components:
C4C enables companies to connect their sales, service, and marketing teams through a unified, real-time platform accessible from anywhere—on desktop or mobile.
360-Degree Customer View
C4C aggregates data from various touchpoints—social media, emails, calls, and ERP systems—providing a holistic view of customer interactions and preferences.
Sales Force Automation
Automate and streamline sales cycles with lead management, opportunity tracking, quotes, and contracts. Integrated analytics help forecast sales and identify key opportunities.
Service Management
Manage service requests efficiently with case management, service level agreements (SLAs), and knowledge base integration. Support field technicians with scheduling and mobile access.
Marketing Integration
Coordinate marketing campaigns and track responses to improve lead generation and nurture customer relationships.
Extensibility and Integration
C4C integrates seamlessly with SAP ERP, SAP S/4HANA, and third-party applications via APIs, ensuring consistent master data and process alignment.
Mobile-First Experience
Designed with a responsive UI, C4C empowers users to access customer data, update records, and manage workflows on the go.
SAP Cloud for Customer (C4C) represents a modern CRM solution tailored for the digital era. Its cloud-native architecture, rich functionality, and seamless integration capabilities empower organizations to build stronger, more agile customer-centric businesses.
As companies embrace digital transformation, SAP C4C provides the tools needed to adapt quickly, engage effectively, and grow sustainably.